A scrape is not a target list
An attendee export or a title search returns service providers, vendors, consultancies, and instrument suppliers alongside the companies that actually buy. Sorting that out is the work.
Commercial
Companies selling instruments, devices, diagnostics, lab software, and manufacturing services put agents on the whole motion—watching accounts, building ranked target lists, running outbound, planning the show floor, drafting scopes. The agent starts the run; your team approves what a customer sees.
Run anatomy
Nobody asked for this run. A watch fired, and every step traces back to the record behind it.
Why this exists
The buyer is technical, a list of names is not a list of buyers, and the claim you make is bounded by what you can substantiate. Generic AI output fails on all three—and a copilot that waits for a prompt never starts the work at all.
An attendee export or a title search returns service providers, vendors, consultancies, and instrument suppliers alongside the companies that actually buy. Sorting that out is the work.
An instrument, assay, or lab software purchase pulls in the bench, QA, IT, procurement, and finance. Each one needs a different reason to move, so one sequence reaches none of them.
What a rep may say is bounded by cleared indications, validated specifications, and approved labeling. Generic copy invents the comparison your regulatory reviewer will strike.
What comes back
The most common first run: a segment sweep or a conference attendee list turned into a ranked workbook. Rows are not just names—each one carries the evidence that put it there, and every company removed keeps the reason it was removed.
Run rules
Evidence carried on every row
Exclusions tab
Removed companies are not silently dropped. They sit in their own tab with the category and the reason, so the targeting logic is auditable in a pipeline review instead of living in someone's head.
Use cases
Start with one segment and one territory. Agents do the targeting, the research, the drafting, the sending once messaging is approved, and the record-keeping afterwards. Your team keeps the claim, the relationship, and the approval policy.
Targeting
A segment, a territory, or an attendee export becomes a ranked target list where every row carries the evidence that earned its place.
Inputs and rules
What changes
Monitoring
Agents watch your accounts, their committees, and your segment, then hand each trigger to the person who owns the relationship.
Watched signals and records
What changes
Outbound
Email and LinkedIn sequences written from the account’s actual situation, then executed through the tools your team already uses.
Channels and artifacts
What changes
Deal desk
The document and record work at the end of a technical sale, where a slow week costs a quarter.
Bottom-of-funnel work
What changes
What agents run
Most of this runs on a standing watch and starts itself when a trigger fires; the rest is a one-line assignment handed over and returned finished. Either way it spans the whole funnel, because the technical detail that opens an account is the same detail that closes it.
Top of funnel
Signals live in your CRM and in the public record. Agents watch both and hand the result to whoever owns the account.
Middle of funnel
A scientific buyer does not convert on a nurture email. The work is specificity: their modality, their constraint, their week.
Bottom of funnel
The last mile is document work and record-keeping—the part that quietly decides whether the quarter closes.
Systems in the loop
Agents work inside the tools your team already runs—CRM accounts and custom fields, marketing and ad platforms, email and calendar, your document store—alongside public sources such as trial registries, filings, and clearance records. Reading is broad; writing is scoped to what you authorize.
How it works
Onboarding is a call, not an implementation project. The materials live in the workspace, so the same agent keeps running across the motion instead of being rebuilt per campaign.
Run diagram
Workspace
Your ICP, claims, and materials
Trigger
A watch fires; the run starts itself
Approval
You approve, then it sends
Your ICP, exclusion rules, approved claims, product materials, and prior research sit in the workspace where the agent works—so it starts from your positioning rather than a blank prompt.
Division of labor
Agents start the work, research, draft, and—once you have approved the messaging—send. What they never decide is what you are allowed to claim, who is worth pursuing, or what you commit to. That line is a setting you control, not a promise in a slide.
Agent
Repeatable work whose output can be checked against a source.
Your team
The claims, the judgment calls, and how much the agent may run alone.
Who this is for
No, and the difference is who starts the work. A copilot sits in a window waiting for a prompt, which means the research nobody has time for still does not happen. Here the watches run on their own: when a program advances or a round closes, the agent opens the run, does the work, and hands back something finished. The human gate is approval, not initiation.
Work with Raycaster
We will put a watch on one segment and run the first list and sequence against your real sources—then you judge the output before anything sends.
Book a demoClaim substantiation is where commercial work meets our regulated document evaluations. Those runs stay open for inspection.
Open claims-review evidence ↗